Welcome to another insightful article in our series on the International Business Communication Standards (IBCS). Today we focus on the EXPRESS principle, the fifth element of the SUCCESS formula. EXPRESS calls for a clear and meaningful presentation of information in order to achieve maximum impact in business communication.
What does EXPRESS mean?
EXPRESS, in the sense of "expressing", emphasizes the need to present information in a way that is immediately understandable and effective. This principle aims to create a strong visual expression that conveys the message clearly and memorably.
The importance of expressiveness in communication
In today's fast-paced business world, it is crucial to capture and retain the attention of your target audience. An expressive means of communication helps to ensure that your information is not only understood, but also remembered. EXPRESS promotes clarity so that your message is conveyed with maximum efficiency.
How can EXPRESS be used in practice?
1. clear visualizations: Use graphics, diagrams and infographics to present complex information in a simple way. The visualizations should support the message and not appear overloaded.
2. meaningful symbols: Use clear and unambiguous symbols to highlight or emphasize important points. Symbols can speak a universal language and help to overcome barriers to understanding.
3. strong headlines: Formulate concise headlines that clearly convey the main message. Headlines are often the first thing readers or listeners notice, so they should get straight to the point.
4. emphasized key information: Highlight key information by emphasizing it visually. This could be through color, size or other visual elements.
Conclusion
EXPRESS is the key to creating a lasting impact in your business communication. A clear and meaningful presentation of your information ensures that your message is not only heard, but also internalized. In the next article, we will take a closer look at the sixth and final element of the SUCCESS formula, "STRUCTURE".
Stay tuned to learn more about how a clear structure can further enhance the clarity of your presentations and reports!
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Based on IBCS Version 1.2; https://www.ibcs.com/ibcs-standards-1-2/#ids[]=18796
© 2024 IBCS Association | www.ibcs.com with adaptations by Sven Börstinghaus - data4success GmbH.
Licensed under CC BY-SA 4.0 International.
