Chat GPT or AI consultant: Will business intelligence jobs be replaced?

The Power of Data For Success

In the rapidly evolving world of artificial intelligence and automated technologies, the question is whether chat GPT (Generative Pre-trained Transformer) or AI consultants pose a threat to traditional business intelligence jobs, especially those associated with Microsoft Dynamics NAV, Navision and Business Central. In this article, we explore how these technologies work and what impact they could have on the role of business intelligence professionals in the Power BI and Microsoft Dynamics environment.

Section 1: Introduction to Chat GPT and AI Advisor

  • Explanation of Chat-GPT: Chat-GPT (Generative Pre-trained Transformer) is a language model developed based on OpenAI's GPT architecture. It uses machine learning and artificial intelligence to generate human-like text and respond to natural language.- Chat-GPT's operation is based on what is called a transformer network. This is a neural network specifically designed to process sequential data such as text. The Transformer model consists of several layers of attentional mechanisms that allow the model to understand contextual relationships between words in the text.
  • Introduction to AI Advisor: An AI Advisor (also referred to as AI Advisor or AI Consultant) is a system or software based on artificial intelligence and machine learning that helps companies or individuals provide advisory services. AI advisors are designed to analyze data, recognize patterns, make predictions, and provide personalized recommendations to improve decisions and achieve strategic goals. Chat GPT can be considered as a form of AI advisor. However, an AI advisor can be defined more broadly to include various types of systems or software that provide advisory services.

Section 2: The role of business intelligence jobs

Business Intelligence jobs play an important role in helping organizations make data-driven decisions and maximize their business success. The role of business intelligence professionals requires a combination of analytical thinking, technical skills, business understanding, and communication skills. They should be able to translate complex data into understandable insights and present them effectively to support decision making at all levels of the organization. The duties and responsibilities of Business Intelligence professionals include, but are not limited to:

  • Data analysis: Business intelligence experts collect, cleanse and analyze large volumes of company data. They use statistical models and database queries to extract relevant information and identify patterns, trends or correlations.
  • Reporting and dashboards: Business intelligence experts create reports, dashboards, and visual presentations to illustrate key performance indicators and metrics. This enables executives and decision makers to monitor the current state of the business and make informed decisions.
  • Business analysis: Business intelligence experts interpret and analyze the collected data to gain insights into business operations. They identify weaknesses, opportunities and risks and provide recommendations to optimize business processes and increase profitability.
  • Data mining and predictive analytics: Business intelligence experts use data mining techniques and predictive analytics models to predict future events or trends. By applying machine learning and statistical models, they help optimize marketing campaigns, segment customers, and forecast demand.
  • Data management and data quality: Business intelligence experts ensure that databases and data sources are properly maintained and managed. They ensure data quality, data integrity and security and implement data governance policies.
  • Business strategy and decision support: Business intelligence experts work closely with executives to support strategic decision-making. They provide information and analysis that enables management to make informed decisions and adjust business strategy accordingly.

Section 3: Advantages of chat GPT and AI consultants

Chat GPT and AI advisors offer a number of benefits that can help companies and individuals make better decisions and optimize their business processes. Here are some of the key benefits:

  • Data-driven decision making: Chat GPT and AI advisors enable data-driven decision making by analyzing large amounts of data and providing relevant information. This helps companies make informed decisions and build their strategies on objective information.
  • Fast and efficient information processing: Chat GPT and AI advisors can process large amounts of data quickly and identify complex relationships. This enables efficient data analysis and facilitates the identification of patterns, trends and deviations in real time.
  • Personalized recommendations and customer experience: By analyzing user data and behavior, chat GPT and AI advisors can provide personalized recommendations and tailored solutions. This improves the customer experience and supports customer retention.
  • Automation of tasks: Chat GPT and AI advisors can automate repetitive and time-consuming tasks, resulting in improved efficiency and resource utilization. Employees can focus on more challenging and strategic tasks.
  • Scalability and Flexibility: Chat GPT and AI Advisors can easily scale to big data and adapt to different business needs and environments. They can be used in different areas such as sales, marketing, human resources, and finance.
  • Error reduction: By automating and standardizing processes, chat GPT and AI advisors can help reduce human error. They can deliver consistent and accurate results, especially for repeatable tasks and data analysis.
  • Time and cost savings: Chat GPT and AI advisors enable faster data evaluation and decision making, which saves time. They can also reduce costs by providing efficient solutions and reducing the need for manual intervention and extensive resources.
  • Potential to discover new insights: By analyzing large and diverse data sets, chat GPT and AI consultants can identify new insights and trends that can lead to innovative business opportunities. They can also help uncover hidden correlations and patterns that human analysts may miss.

Section 4: Boundaries of chat GPT and AI advisors.

  • Lack of contextual understanding: Both chat GPT and AI advisors may have difficulty fully grasping the context of a conversation. They may interpret too literally or fail to understand the context properly, which can lead to inaccurate or misleading responses.
  • Limited adaptability: Chat-GPT and AI advisors rely on working from prior training and existing data. They may have difficulty adapting to new or changing situations, especially if they lack specific information or experience.
  • Data quality and data dependency: The quality of input data is critical to the performance of chat GPT and AI advisors. If the data is incomplete, inaccurate, or biased, the generated results may also be flawed or biased. In addition, AI advisors rely heavily on high-quality data to generate accurate predictions or recommendations.
  • Ethical considerations and biases: Chat-GPT and AI advisors learn from the data provided to them. If that data contains biased or discriminatory information, they may reproduce that behavior. There is a risk of bias or distortion in the results generated if sufficient measures are not taken to monitor and control.
  • Lack of human judgment: Chat GPT and AI advisors are based on algorithms and models that rely on patterns and statistical relationships. However, they cannot provide human judgment, critical thinking, or intellectual flexibility. For complex or unique situations, human expertise may still be essential.
  • Limited strategic planning: While AI consultants are able to provide data analysis and predictions, they may not be able to develop comprehensive strategic planning or long-term business strategies. Human decision-making power and strategic direction remain essential to the long-term development and growth of a business.

Section 5: The future of business intelligence jobs with chat GPT and AI consultant.

The future of business intelligence jobs will be closely linked to chat GPT and AI consultants. These technologies have the potential to transform the way business intelligence professionals work and further increase their efficiency and effectiveness. Here are some trends and developments that could shape the future of business intelligence jobs:

  • Advanced data analytics: Chat GPT and AI advisors will provide more advanced data analytics capabilities to gain even deeper insights into business data. Advances in machine learning and artificial intelligence will help identify patterns, correlations, and trends in data that would be difficult for human analysts to detect.
  • Natural Language Processing (NLP): The integration of NLP into chat GPT and AI advisors will further improve communication and interaction with these systems. Users will be able to use natural language to ask questions, make requests, and retrieve information, improving usability and accessibility.
  • Automation of tasks: Chat GPT and AI advisors will enable increasing automation of tasks that were previously performed manually. Routine data analysis tasks, report generation, and dashboard creation can be automated, saving time and resources and allowing employees to focus on more demanding tasks.
  • Augmented Analytics: By integrating chat GPT and AI advisors into analytics tools and platforms, companies can benefit from "augmented analytics." These concepts leverage the strengths of humans and machines by combining human expertise with the analytical power of AI to make better decisions and gain insights.
  • Advanced predictive analytics: Chat-GPT and AI advisors will use more advanced predictive analytics models and algorithms to generate more accurate predictions and forecasts. Businesses will be able to make informed decisions and better anticipate future developments based on these.
  • Ethics and governance: Given the growing importance of data ethics and privacy, AI consultants and chat GPT will be increasingly focused on adhering to ethical standards and respecting privacy regulations. Companies will take steps to minimize bias and discrimination in the results generated and ensure the responsible use of AI technologies.
  • Increased collaboration between humans and machines: The future of business intelligence jobs will be characterized by increased collaboration between humans and machines. Chat GPT and AI advisors will serve as tools and support for human analysts to perform complex analysis, gain new insights, and make strategic decisions.


Chat GPT and AI Advisor technologies certainly have the potential to automate and improve certain aspects of business intelligence tasks associated with Microsoft Dynamics. They can analyze complex data, identify patterns, and even make informed recommendations. This can make routine tasks more efficient and free up time for other valuable tasks.

However, human expertise and the ability to interpret complex data, especially in Microsoft Dynamics NAV, Navision and Business Central, remains critical to making informed decisions. Business intelligence professionals have a deep understanding of the business and the underlying data. They can provide context, identify relationships, and gain strategic insights that go beyond automated analysis.

The future of business intelligence jobs in the Power BI and Microsoft Dynamics environment will most likely be shaped by the combination of human intelligence and powerful technologies, such as chat GPT and AI advisors, to achieve the best possible results. Business intelligence professionals can leverage the results of these technologies to do their jobs more effectively and gain faster insights in conjunction with Microsoft Dynamics NAV, Navision and Business Central. They can review, validate, and place the automated insights in the context of the business and the specific Microsoft Dynamics environment.

It is important to note that these technologies do not make the role of business intelligence experts redundant, but rather support them in their work. Automating certain tasks allows them to focus on more strategic aspects, such as developing data strategies, providing business insights and collaborating with stakeholders.

Overall, chat GPT and AI advisors offer promising opportunities to increase the efficiency and quality of business intelligence work in conjunction with Microsoft Dynamics NAV, Navision and Business Central. By complementing and supporting human expertise, they can help drive better decisions and business success. Business intelligence professionals should be open to these new technologies and use their capabilities to improve their own work and add value to their organizations.