Welcome back to our continuing series on the International Business Communication Standards (IBCS). In this article, we will take a closer look at the fourth principle of the SUCCESS formula: STRUCTURE. This principle emphasizes the importance of a clear and logical structure in reports and presentations.
What does STRUCTURE mean?
STRUCTURE stands for "structuring". In business communication, it is not only important to convey clear messages, but also to ensure that these messages are presented in a logical and easy-to-understand order. STRUCTURE sets clear rules for the arrangement of information to enable easy navigation and better understanding.
The importance of structure in business communication
A clear structure is like a guide for the reader or listener. It makes it easier to process information and better understand the context. A well-structured presentation or report not only promotes clarity, but also facilitates decision-making.
How can STRUCTURE be used in practice?
1. logical arrangement: Organize your information in a logical order, starting with the most important points. Avoid jumps or interruptions in the flow of your presentation.
2. clear structure: Use clear headings and subdivisions to clearly distinguish between different sections. A clear structure makes it easier for the reader to find their way around.
3. chronological presentation: If relevant, present information chronologically to make developments and changes easier to understand.
4. consistent formatting: Ensure consistent formatting, including fonts, colors and spacing. Consistency in formatting contributes to visual uniformity.
Conclusion
The STRUCTURE principle is a key element of successful business communication. A clear structure not only makes it easier to understand, but also strengthens the impact of your presentations and reports. In the next article, we will take a closer look at the fifth element of the SUCCESS formula, "CONDENSE".
Stay tuned to learn how you can summarize complex information in a concise way to further increase the efficiency of your communication!
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Based on IBCS Version 1.2; https://www.ibcs.com/ibcs-standards-1-2/#ids[]=18796
© 2024 IBCS Association | www.ibcs.com with adaptations by Sven Börstinghaus - data4success GmbH.
Licensed under CC BY-SA 4.0 International.
