{"id":3871,"date":"2024-12-23T09:00:24","date_gmt":"2024-12-23T08:00:24","guid":{"rendered":"https:\/\/data4success.de\/?p=3871"},"modified":"2024-11-27T09:56:00","modified_gmt":"2024-11-27T08:56:00","slug":"expressiveness-in-business-communication-the-express-principle-of-ibcs","status":"publish","type":"post","link":"https:\/\/data4success.de\/en\/expressiveness-in-business-communication-the-express-principle-of-ibcs\/","title":{"rendered":"Expressiveness in business communication: The EXPRESS principle of IBCS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3871\" class=\"elementor elementor-3871\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fce344 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fce344\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38002df\" data-id=\"38002df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d97b07 elementor-widget elementor-widget-text-editor\" data-id=\"6d97b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome to another insightful article in our series on the International Business Communication Standards (IBCS). Today we focus on the EXPRESS principle, the fifth element of the SUCCESS formula. EXPRESS calls for a clear and meaningful presentation of information in order to achieve maximum impact in business communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d838139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d838139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d7f990\" data-id=\"3d7f990\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2244469 elementor-widget elementor-widget-text-editor\" data-id=\"2244469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>What does EXPRESS mean?<\/h3><p>EXPRESS, in the sense of \"expressing\", emphasizes the need to present information in a way that is immediately understandable and effective. This principle aims to create a strong visual expression that conveys the message clearly and memorably.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ecef6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ecef6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-788ae50\" data-id=\"788ae50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d003591 elementor-widget elementor-widget-text-editor\" data-id=\"d003591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The importance of expressiveness in communication<\/h3><p>In today's fast-paced business world, it is crucial to capture and retain the attention of your target audience. An expressive means of communication helps to ensure that your information is not only understood, but also remembered. EXPRESS promotes clarity so that your message is conveyed with maximum efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8261c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8261c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08be647\" data-id=\"08be647\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64efc14 elementor-widget elementor-widget-text-editor\" data-id=\"64efc14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>How can EXPRESS be used in practice?<\/h3><p><strong>1. clear visualizations:<\/strong> Use graphics, diagrams and infographics to present complex information in a simple way. The visualizations should support the message and not appear overloaded.<\/p><p><strong>2. meaningful symbols:<\/strong> Use clear and unambiguous symbols to highlight or emphasize important points. Symbols can speak a universal language and help to overcome barriers to understanding.<\/p><p><strong>3. strong headlines:<\/strong> Formulate concise headlines that clearly convey the main message. Headlines are often the first thing readers or listeners notice, so they should get straight to the point.<\/p><p><strong>4. emphasized key information:<\/strong> Highlight key information by emphasizing it visually. This could be through color, size or other visual elements.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e3d943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e3d943\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45baebb\" data-id=\"45baebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02c08a1 elementor-widget elementor-widget-image\" data-id=\"02c08a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-1024x576.png\" class=\"attachment-large size-large wp-image-3872\" alt=\"\" srcset=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-1024x576.png 1024w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-300x169.png 300w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-768x432.png 768w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-1536x864.png 1536w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-2048x1152.png 2048w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-3.1-Prefer-quantitative-representations-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14db9c6\" data-id=\"14db9c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6b562b elementor-widget elementor-widget-image\" data-id=\"b6b562b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-1024x576.png\" class=\"attachment-large size-large wp-image-3873\" alt=\"\" srcset=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-1024x576.png 1024w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-300x169.png 300w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-768x432.png 768w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-1536x864.png 1536w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-2048x1152.png 2048w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/EX-4.1-Add-scenarios-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76d0e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76d0e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b491fd\" data-id=\"1b491fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e36d3 elementor-widget elementor-widget-text-editor\" data-id=\"55e36d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h3>Conclusion<\/h3><p>EXPRESS is the key to creating a lasting impact in your business communication. A clear and meaningful presentation of your information ensures that your message is not only heard, but also internalized. In the next article, we will take a closer look at the sixth and final element of the SUCCESS formula, \"STRUCTURE\".<\/p><p>Stay tuned to learn more about how a clear structure can further enhance the clarity of your presentations and reports!<\/p><p><span data-contrast=\"auto\">Arrange a non-binding consultation directly <\/span><a href=\"https:\/\/data4success.de\/en\/contact\/\"><span data-contrast=\"auto\">Appointment<\/span><\/a><span data-contrast=\"auto\"> with our experts.<\/span>\u00a0<\/p><p><span data-contrast=\"auto\">Please visit our <\/span><a href=\"https:\/\/data4success.de\/en\/training-courses-power-bi\/\"><span data-contrast=\"auto\">Training<\/span><\/a><span data-contrast=\"auto\">if you want to learn more about Power BI and the world of Business Intelligence.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51f0265 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51f0265\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-826a67b\" data-id=\"826a67b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a391f40 elementor-widget elementor-widget-text-editor\" data-id=\"a391f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>Based on IBCS Version 1.2; https:\/\/www.ibcs.com\/ibcs-standards-1-2\/#ids[]=18796<\/em><br \/><em>\u00a9 2024 IBCS Association | www.ibcs.com with adaptations by Sven B\u00f6rstinghaus - data4success GmbH. <br \/><\/em><em>Licensed under CC BY-SA 4.0 International.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Herzlich willkommen zu einem weiteren aufschlussreichen Beitrag in unserer Serie \u00fcber die International Business Communication Standards (IBCS). Heute steht der EXPRESS-Grundsatz im Mittelpunkt, das f\u00fcnfte Element der SUCCESS Formel. EXPRESS fordert eine klare und aussagekr\u00e4ftige Darstellung von Informationen, um eine maximale Wirkung in der Gesch\u00e4ftskommunikation zu erzielen. Was bedeutet EXPRESS? EXPRESS, im Sinne von &#8222;Ausdr\u00fccken&#8220;, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts\/3871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/comments?post=3871"}],"version-history":[{"count":8,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts\/3871\/revisions"}],"predecessor-version":[{"id":3949,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts\/3871\/revisions\/3949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/media\/3696"}],"wp:attachment":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/media?parent=3871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/categories?post=3871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/tags?post=3871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}