{"id":3854,"date":"2024-11-25T09:00:03","date_gmt":"2024-11-25T08:00:03","guid":{"rendered":"https:\/\/data4success.de\/?p=3854"},"modified":"2024-11-27T09:55:03","modified_gmt":"2024-11-27T08:55:03","slug":"clear-messages-strong-impact-the-say-principle-of-ibcs","status":"publish","type":"post","link":"https:\/\/data4success.de\/en\/clear-messages-strong-impact-the-say-principle-of-ibcs\/","title":{"rendered":"Clear messages, strong impact: the SAY principle of IBCS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3854\" class=\"elementor elementor-3854\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b37997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b37997\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f00f420\" data-id=\"f00f420\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3244c22 elementor-widget elementor-widget-text-editor\" data-id=\"3244c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome back to our series on the International Business Communication Standards (IBCS). Today we dive deeper into the SAY principle of the SUCCESS formula. SAY, the third element of this formula, plays a key role in how clear and meaningful messages can be conveyed in reports and presentations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c07e92d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c07e92d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77314e2\" data-id=\"77314e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e14e761 elementor-widget elementor-widget-text-editor\" data-id=\"e14e761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>What does SAY mean?<\/h3><p>SAY stands for \"express\". Business communication is not just about presenting information, but also about conveying a clear and effective message. The SAY principle defines how this can be achieved through clear visualization and concise expression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1952d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1952d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdbb948\" data-id=\"fdbb948\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01fe564 elementor-widget elementor-widget-text-editor\" data-id=\"01fe564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The importance of clear messages<\/h3><p>In a world where information is abundant, it's crucial that your message is easy to understand. Clear messages help to simplify complex information and allow recipients to quickly grasp the key points. SAY helps to ensure that your presentations and reports are not only informative, but also effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6701fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6701fe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ac24c\" data-id=\"82ac24c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e19b386 elementor-widget elementor-widget-text-editor\" data-id=\"e19b386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>How can SAY be used in practice?<\/h3><p><strong>1. clear visualizations<\/strong>Use meaningful charts, graphs and tables to visualize your data. Make sure that the visualizations you choose support the message and do not appear overloaded.<\/p><p><strong>2. meaningful headlines<\/strong>Use clear and concise headlines that convey the main message immediately. Avoid vague or general wording.<\/p><p><strong>3. focused content<\/strong>Focus on the key aspects of your message and avoid non-essential details. SAY also means knowing what can be left out to maintain clarity.<\/p><p><strong>4. clear labeling<\/strong>Use clear labels and markings so that your readers immediately understand what you are referring to. Avoid ambiguous or confusing markings.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29b1e0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29b1e0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb030b9\" data-id=\"cb030b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e1533 elementor-widget elementor-widget-image\" data-id=\"83e1533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest.png\" class=\"attachment-full size-full wp-image-3855\" alt=\"\" srcset=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest.png 2560w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest-300x169.png 300w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest-1024x576.png 1024w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest-768x432.png 768w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest-1536x864.png 1536w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest-2048x1152.png 2048w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-3.1-Detect-explain-or-suggest-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a42e6d7\" data-id=\"a42e6d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75c7ee elementor-widget elementor-widget-image\" data-id=\"b75c7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message.png\" class=\"attachment-full size-full wp-image-3856\" alt=\"\" srcset=\"https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message.png 2560w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message-300x169.png 300w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message-1024x576.png 1024w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message-768x432.png 768w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message-1536x864.png 1536w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message-2048x1152.png 2048w, https:\/\/data4success.de\/wp-content\/uploads\/2024\/11\/SA-4.3-Highlight-message-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e11d6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e11d6c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a73d18a\" data-id=\"a73d18a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ee1738 elementor-widget elementor-widget-text-editor\" data-id=\"0ee1738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h3>Conclusion<\/h3><p>The SAY principle is an essential building block for effective business communication. Clear messages attract attention and ensure that your information has the desired effect. In the next article, we will take a closer look at the fourth element of the SUCCESS formula, \"CONDENSE\".<\/p><p>Stay tuned to learn how you can summarize information concisely to further increase the efficiency of your communication!<\/p><p><span data-contrast=\"auto\">Arrange a non-binding consultation directly <\/span><a href=\"https:\/\/data4success.de\/en\/contact\/\"><span data-contrast=\"auto\">Appointment<\/span><\/a><span data-contrast=\"auto\"> with our experts.<\/span>\u00a0<\/p><p><span data-contrast=\"auto\">Please visit our <\/span><a href=\"https:\/\/data4success.de\/en\/training-courses-power-bi\/\"><span data-contrast=\"auto\">Training<\/span><\/a><span data-contrast=\"auto\">if you want to learn more about Power BI and the world of Business Intelligence.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec56c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec56c95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b85c1b\" data-id=\"1b85c1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ffd43 elementor-widget elementor-widget-text-editor\" data-id=\"49ffd43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><em>Based on IBCS Version 1.2; https:\/\/www.ibcs.com\/ibcs-standards-1-2\/#ids[]=18796<\/em><br \/><em>\u00a9 2024 IBCS Association | www.ibcs.com with adaptations by Sven B\u00f6rstinghaus - data4success GmbH. <br \/><\/em><em>Licensed under CC BY-SA 4.0 International.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Willkommen zur\u00fcck zu unserer Serie \u00fcber die International Business Communication Standards (IBCS). Heute tauchen wir tiefer in den SAY-Grundsatz der SUCCESS Formel ein. SAY, das dritte Element dieser Formel, spielt eine Schl\u00fcsselrolle dabei, wie klare und aussagekr\u00e4ftige Botschaften in Berichten und Pr\u00e4sentationen vermittelt werden k\u00f6nnen. Was bedeutet SAY? SAY steht f\u00fcr &#8222;Ausdr\u00fccken&#8220; (Express). In der [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts\/3854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/comments?post=3854"}],"version-history":[{"count":11,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts\/3854\/revisions"}],"predecessor-version":[{"id":4212,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/posts\/3854\/revisions\/4212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/media\/3696"}],"wp:attachment":[{"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/media?parent=3854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/categories?post=3854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/data4success.de\/en\/wp-json\/wp\/v2\/tags?post=3854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}